• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 22.7M

  video views of #sailingwithvirgin

• 696%

  increase in TikTok-referred traffic to website

• 1,103

  creators participated

Bringing 1,000 creators "on board" to create a cultural moment

• +11.8%

  ad recall

• 8.5M

  unique users reached

• 6,662

  leads at £1.69 CPL

Learn How Carolina Herrera Launched ‘La Bomba’ with an Integrated Creator and Media Partnership on TikTok

• +18%

  incremental sales

• 3.69

  incremental ROAS

• 26%

  increase in sales driven by Brand Consideration Ads

Heineken® shows that true connections happen offline with a Brand Consideration Ads campaign

• 19.89%

  6-second video views

• 2.31%

  clickthrough rate

• 22

  conversions

Help Flash X Tidart, part of Havas Market

• 17.6%

  lift in purchases

• 16.9%

  lift in add to cart

• 9.5X

  incremental ROAS

Proving the power of TikTok ads in the US through a Conversion Lift Study

• +4.8pp

  lift in ad recall with Brand Consideration Ads

• +2pp

  lift in favorability and purchase intent with Brand Consideration Ads*

• +4.3pp

  lift in message association with Brand Consideration Ads

Nio accelerates brand consideration with TikTok Market Scope and Brand Consideration Ads

• 83%

  Reach of the parenting target audience

• 15M

  Total video views

• 17K+

  Followers gained

Leveraging TikTok’s native content and creative tools, Anchor PediaPro strengthened credibility while deepening parental awareness and brand confidence

• 300M+

  impressions

• 1.2M+

  Ulta Beauty store visits

• 109M+

  video views of Branded Mission content

Teaming up with TikTok to spread joy through Beauty during TikTok Beauty Month

• +210%

  Impressions vs. Plan

• 0.19€

  Cost Per Click

• 67%

  more link clicks vs forecasted

How Milka's creator-led strategy on TikTok helped smash its performance targets and achieve 67% more link clicks.

• 10.3%

  lift in ad recall

• 3.8%

  lift in awareness

• 2.2%

  lift in intent

By tapping into TikTok One Partner Exchange, McDonald’s boosted Gen Z ad recall, grew awareness, and lifted purchase intent.

• 2X

  Higher ROAS than standard Web conversion

• 1M+

  Engagements

• +30%

  above benchmark VTR15'

Air Arabia becomes the first airline globally to pioneer Ai-powered Travel Ads with Smart+ and scale Gen-Ai creative personalization across 12 markets in its global marketing campaign.